
Roberto Burdese, President of Slow Food Italia; Giuseppe di Piazza, Moderator and Guido Barilla, President of Barilla Holding
I was watching an interesting live streaming debate from the website of one of Italy’s main newspapers: Corriere della Sera, between Roberto Burdese, president of the SlowFood Movement in Italy and Guido Barilla, president of the Barilla Holding, one of the most established and large industrial food Groups in Italy.
There are so many *wrong* things going on in Italy at the moment and I am constantly complaining about those, that today I’m glad to praise something that relates to food, a field were we are still doing well, we can leverage on a very ancient tradition and we produce a great dial of research and dialectic that gets exported every where in the world.
It is amazing to see two people like this actually discussing agriculture, industrial processes, GM foods and what needs to be done to educate people about nutrition and taste, two very important weapons to fight modern society’s plagues like obesity, diabetes, cardiovascular diseases and the same time trying to have an impact on famine and third world nutritional issues etc etc.

Roberto Burdese, SlowFood Movement Italy
Roberto quoted the idea that the skeletal insufficiency and the swollen belly of the African child and the excessive weight of the child in USA are the result of the SAME approach, the SAME system of nutrition and agriculture that we have used in the last 50 years. This echoes the findings of Michael Pollan’s work through the US industrial food system which together with other books started to destroy or at least re define the way we think and buy food. This system has now in the western world, an opportunity to change, in view of the recent medical discoveries that more and more link disease to bad nutritional habits.
Another great area of concern that touches deeply our food system is the environmental pressure we are facing. It seems that there is a lot of great energy in the Italian Slow Food movement to embed sustainability into the discourse about taste, hygiene and nutrition. This is something we at TheFussyDuck would like to see more and more, given the potential damages to the environment that switching from an intensive agriculture to an organic one can bring. Taste, nutrition & sustainability become a very attractive formula.
However a change is not gonna be effective without the help of dialectic between all parts, the consumers first, the providers of cultural stimuli and the corporations and large industrial groups that operate in it. The fact that Guido Barilla was there discussing all those issue which can become quite uncomfortable for a large industrial group, it is a great sign that dialectic is happening and all the parts are talking.
It is refreshing to see that in Italy this process is alive and kicking, and works …that industrialists listen and participate and that consumers are taking a stance doing their part.